The Albergo Diffuso concept
Meet Albergo Diffuso, an innovative hotel concept with its roots in the success of the local community is helping to preserve rural culture and revive Italy’s struggling villages.
There are other hamlets in Italy that have been almost entirely taken over by large hotels or tourist organisations, and this has been another route to saving many. Even chapels and churches have been restored and somehow woven in to the hotel system. The results can be spectacular, yet I am struck by the advantages of the albergo diffuso concept over that more domineering approach. A project that engages everybody simply must have a longer, richer life than one run from the top down. It’s this heartfelt belief that had me transfer my own company to employee ownership