Alberghi Diffusi: a Sustainable and Socially Innovative Business Model

The thesis is focused on the albergo diffuso, with the aim to demonstrate the reason why it is a sustainable and socially innovative business model. The albergo diffuso (AD) is a new made-in-Italy model, inserted inside the context of sustainable business models for the tourism and hospitality industry, since it contributes to the creation of positive impacts and consequently to the achievement of Sustainable Development Goals (SDG) thanks to its characterising and innovative features.

Through an analysis of AD case studies, both national and international, it has been possible to have evidence of the aspects of the model determining economic, environmental or social outcomes. The study has combined secondary data with primary qualitative data derived from semi-structured interviews that have allowed a deeper and empirical study.

The implemented qualitative research has consented to identify the outcomes related to the activities carried out by the interviewed alberghi diffusi, thus creating an impact framework able to show the relation between the single activity and the contribution to the achievement of several impacts expressed in the form of SDG.

abstract Tesi “Alberghi Diffusi: a Sustainable and Socially Innovative Business Model”

di Giulia Battella

GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
Palazzo Maffei - 47866 Sant'Agata Feltria (RN)
tel. 0541 929777, fax 0541 929744 e-mail:
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