When an entire village becomes a hotel

Wonderfully nested, car-free, 1200 years of history: Apricale in Liguria is rightly one of the most beautiful villages in Italy. The central Piazza Vittorio Emanuele II, which is framed like a picture book by the town hall, the baroque San Bartolomeo Oratory and the Castello della Lucertola, is particularly beautiful. A pretty setting that is now increasingly attracting tourists – who keep the 622-inhabitant town, which is characterized by migration, alive by staying here and leaving money in the village.

Because in Apricale there is a special accommodation: The “Munta e Cara”. Without any new construction or international hotel management behind them, the company manages to keep guests in the village overnight. As the? Around Nonna Gari’s breakfast room and the reception on the central piazza are ten suites and 23 rooms in different buildings in the middle of town. Very Italian, very aesthetic, very individual. This makes the “Munta e Cara” a prime example of an “Albergo Diffuso”.

Literally translated, the term means “scattered hotel”. In concrete terms, organization and management are in one hand, but the guest rooms offered for overnight stays are distributed throughout the village. As in Apricale, unused rooms and second homes of private individuals are used, separately accessible, but often with family connections. Holiday guests, according to the idea, live among the locals and still have hotel service.


GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
Palazzo Maffei - 47866 Sant'Agata Feltria (RN)
tel. 0541 929777, fax 0541 929744 e-mail: giancarlo.dallara@gmail.com
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