THE HOTEL DIFFUSO: A NOVEL ITALIAN HOTEL CONCEPT

Also called a “widespread” or “scattered” hotel, a “hotel diffuso” (albergo diffuso, in Italian) is the name given to a network of accommodations spread over a geographic area.

The concept of a hotel diffuso was born in Italy. After a 1976 earthquake in the town of Friuli, abandoned houses were renovated for this purpose with post-earthquake relief funds. This region still has the largest has the largest number of hotels diffusi.

First developed by Professor Dall’Ara (a tourism marketing professor), the concept has spread to other countries in Europe. In towns with historic centers, the novel model has transformed formerly deserted or unused buildings to make them habitable and economically viable. It also helps overcome community resistance to the creation of new accommodations in popular tourist areas.

https://gettingontravel.com/what-is-a-hotel-diffuso/

 

GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
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