The Albergo Diffuso concept
A growing phenomenon that has been percolating in Italy for the past 20 years offers the kind of authentic experience many of today’s travelers seek. Even before Airbnb existed, the albergo diffuso concept has provided visitors with a way to live like a local. Often translated as scattered hotel, this model’s fundamental principle is to restore abandoned buildings in ancient villages and repurpose them as tourist lodgings. The concept allows travelers to embed within the community — without overwhelming its residents.
“The interest is very high,” said Dall’Ara, “because it is a real development engine. The model of using empty houses and generating new opportunities for young people and promoting sustainable tourism could be very important, especially in countries that have small villages with the same problems (empty houses, elderly residents, few young people…).”