Is Your Town Nearing Extinction?

Is Your Town Nearing Extinction? Try Turning It Into a Resort

Welcome to the world of alberghi diffusi, where tiny villages are going all-in on tourism to save themselves.

Dall’Ara estimates there are roughly 110 alberghi diffusi in Italy, up from about 20 in 2008. The Airbnb revolution has inadvertently contributed to the rise of this sort of accommodation. The home-sharing platform has exposed travelers to off-the-beaten-path destinations where large hotels have yet to arrive and fueled the rise of so-called authenticity seekers.

“Thanks to Airbnb and thanks to the fact that travelers care more about sustainability now, this idea of ‘living like a local’ feels current,” Dall’Ara says.

GDA Giancarlo Dall'Ara Consulenze e progetti di marketing
Palazzo Maffei - 47866 Sant'Agata Feltria (RN)
tel. 0541 929777, fax 0541 929744 e-mail:
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