How did Albergo Diffuso start?
How did albergo diffuso start?
The idea of scattered hotels got its start in the early 1980s. Hotel marketing consultant Giancarlo Dall’Ara got the inspiration for scattered hotels while trying to revive tourism in an earthquake-damaged corner of northeastern Italy in the 1970s. Dall’Ara is still involved in the alberghi diffusi movement as the president of the National Association of Alberghi Diffusi. This is the organization that certifies new scattered hotels, and the group’s reach has spread beyond Italy. In 2018, for example, Dall’Ara traveled to Okayama, Japan to officially add the Yakageya Inn to the list of authentic scattered hotels.
Having an active organization promoting this unique vacation option is important because the requirements help authentic places stand out, even in a sea of other options.