Alberghi Diffusi: a different kind of Italian holiday

Full immersion in Italian village life is the philosophy of the “Albergo Diffuso” holiday formula.

“Many people have difficulty in understanding what an albergo diffuso is,” says the association’s president Carlo Dall’Ara, a professor of tourism marketing and originator of the formula. “They think it is simply a network of buildings around a central core. But it is much more than that. The idea behind it is to inject new life into small towns and villages, so many of which are fighting against the problems of shrinking populations. It is a new model of hospitality that helps sustainable development. It is another concept of hospitality, involving the entire community.”